Hey there, Nifty Thrifty fam! This week, I sat down with Rick Cromar, the Head of Sales at Peak Dental Studio, to talk about something we all deal with but rarely discuss our relationship with the dental lab.
If you’ve ever sent a case out and felt like it went into a black hole, you’re not alone. That’s exactly what Rick and the team at Peak are changing. They’re bringing back real communication, accountability, and artistry to dental lab work, all while keeping prices competitive for independent practices.
From Airway to Artistry
Rick didn’t start in lab work. He entered dentistry back in 2019 through the airway space and quickly fell in love with the mission-driven, entrepreneurial spirit of dental professionals. That journey led him to Peak Dental Studio, where he saw a chance to transform the lab experience for dentists everywhere.
As Rick puts it, “We’re not just a lab, we’re an extension of your team. When we communicate well, your patients win, your brand wins, and your stress goes down.”
⚙️ The Peak Dental Difference
Peak Dental Studio combines the precision of a full-service lab with the attentiveness of a local partner. They offer:
-
Full-service lab work – from bread-and-butter zirconia crowns to high-end esthetic cases
-
Two tiers: Peak (economy) and Pacific (premium artistry)
-
Japanese-trained technicians for elite esthetics
-
Fast turnaround times: 10 business days or as little as 8 with digital scans
-
A 97% retention rate – proof that service and communication still matter
But what really sets them apart is the communication loop. Dentists have direct access to technicians, sales reps, and customer success… meaning no more waiting 48 hours for an update.
Nifty Thrifty Deal (You Know We Had To!)
For Nifty Thrifty members only:
Get your first 5 FREE FCZ crowns or $265 credit towards any other lab
Use referral code NIFTYPEAK (all caps, no spaces) at https://peakdentalstudio.com/referred.
How to Get Started
- Visit https://peakdentalstudio.com/referred
- Enter the referral code NIFTYPEAK
- Complete your account setup to claim your exclusive Nifty Thrifty Deal!
Sponsor Shoutout
Huge thanks to Renew Digital for powering this episode!
If you’re considering a CBCT or digital pan, check out Renew Digital to save thousands on certified refurbished equipment, backed by warranty and service.
https://www.renewdigital.com/nifty-thrifty-dentists
Join the conversation inside the Nifty Thrifty Dentists Facebook Group:
https://fb.com/groups/niftythriftydentists
