As many of you know, I’m a big sports fan. So, when Aaron R. Boone sat down with me for this week’s episode of the Nifty Thrifty podcast, it was like a dream come true.
Why? Because, before Aaron got into dentistry and became the CEO of MVP Mailhouse, he was once a professional athlete playing in the NFL.
You football fans in the Nifty Thrifty community can probably already tell what inspired the name of Aarons’s company. For those who aren’t too familiar with the game of American football, “MVP” stands for “Most Valuable Player.” In the case of MVP Mailhouse, however, “MVP” stands for “Most Valuable Practice.”
After years of reviewing highlight reels, Aaron must have mastered the art of studying (and learning from) past errors. He improves MVP Mailhouse by measuring prior campaigns and improving them based on how well they’ve performed.
I’m not just a fan of Aaron as an ex-NFL player. I’m also a fellow fan of his services. Along with countless other Nifty Thrifty members, I’ve bolstered various marketing campaigns through MVP Mailhouse.
That might be surprising to some of you, as direct mail does have a stigma of being ancient or even spam-like. It makes sense; everyone finds those discount letters in their mailboxes only to toss them in the trash right after.
But think about those letters you’ll find in your mailbox that stick out enough to make you do a double-take. That’s because they’re relevant to you. In all likelihood, the company selling that product or service put you on the mailing list because they had good reason to believe you were a lead.
Data and analytics have entirely changed the game. That’s why MVP Mailhouse believes in “Better Targeting, Better Designs, Better Results.” However, their biggest boast is their “Better Technology.”
Geographical insight—or “heat maps”—can help you play to your strengths. MVP Mailhouse identifies hotbeds and pinpoints communities that can be drawn into your practice by direct mail, making it easier than ever for you to pursue leads.
Social media and other more “modern” campaigns might make direct mail seem obsolete. But, the reality is, neglecting direct mail means you’ll neglect an entire audience of prospects. You can’t expand your pool of patients if they exist in the same circle. If you keep sending ads to the same folks on the same channels, you’ll end up losing out with all your eggs in one basket.
There’s a number of variables in any marketing campaign, direct mail or not, and the floodgates never automatically open—it’s up to you to lead prospects to your business. Without Aaron, a direct mail campaign might conduct nothing but a reckless blitz with mailers being sent to businesses, not leads.
So, I 100% recommend you do direct mail. And do it specifically with MVP Mailhouse at the helm. They’ll be able to take your marketing game to the next level. Trust me.
- What’s the problem with getting “cute” in marketing?
- What’s the importance of “dialing in” to the neighborhoods of your current patients?
- How much time can Aaron save you? How much money can that time turn into?
- How can you identify “fringe” vs. “growth” areas?
- What’s the best month for a direct-mail response?
- How timely can MVP Mailhouse be, depending on your needs?
- And more!
- Free Patient Heat Map around your practice + 1,000 FREE postcards including postage (with intro package of 3 mailings of 10k)
- $500 OFF your first mailing with an average order of 10K card Package
https://mvpmailhouse.com/ntd/ to Book a Demo
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