SHOW NOTES:

 

• Aaron R. Boone is somebody who is “very important” in Glenn’s practice, and the same goes for many members of the Nifty Thrifty Dentists community. As the CEO of MVP Mailhouse, Aaron runs a results-driven company that has brought stellar results for quite a few of us—and it’s all through direct mail marketing.
• Direct mail is one of those marketing strategies that’ll get a mixed response depending on who you talk to. But, let’s face the facts: data shows that, when deployed properly, direct mail marketing works.
• Social media and other more “modern” campaigns might make direct mail seem obsolete. But, the reality is, neglecting direct mail means you’ll neglect an entire audience of prospects.
• You can’t expand your pool of patients if they exist in the same circle. If you keep sending ads to the same folks on the same channels, you’ll end up losing out with all your eggs in one basket. 
• There are a number of variables in any marketing campaign, direct mail or not, and the floodgates never open on their own—it’s up to you to lead prospects to your business.
• Without Aaron, a direct mail campaign might conduct nothing but a reckless blitz with mailers being sent to businesses, not leads. 
• We’re hitting the peak season for sending out mailers. In other words, a big season for direct mail is upon us. It’s a prime opportunity to take advantage of it as a marketing strategy, especially if you haven’t utilized the new technology that deems it a far cry from the “old-school” approach many dentists believe it to be. 
• The “MVP” in MVP Mailhouse doesn’t stand for “Most Valuable Player”—it stands for “Most Valuable Practice.” MVP specializes in direct mail and believes in “Better Targeting, Better Designs, Better Results.” 
• MVP Mailhouse has been a Nifty Thrifty partner for years now, and it’s been a great partnership. Tons of our members use their services, and it creates “win-win” scenarios across the board.
• Aaron has been in the direct mail game for longer than he was a pro football player. He played football for nine years but has done direct mail marketing for 12-13 years. 
• Aaron tries to incorporate much of the skills he learned from football into his direct mail marketing tactics. After years of reviewing statistics and highlight reels, Aaron has learned the art of studying (and learning from) past errors and future opportunities. That’s why he improves MVP Mailhouse by measuring prior campaigns and improving them based on how well they’ve performed.
• Marketing opportunities aside, January is usually a big month for practices. According to Aaron, there are two reasons why:
  • 1) Renewed benefits. For those (many) practices that accept insurance, benefits are renewed.
  • 2) New Year’s resolutions. Some people decide they want to be healthier, and dental treatment is often placed higher on their priority lists.
    • That’s why Aaron believes that now is the time to get in front of patients.
• Direct mail might sound ancient or even spam-like to many of us, and it makes sense: a lot of dentists have tried mailers only to find they didn’t work. But data and analytics have entirely changed the game. 
• That’s why MVP Mailhouse’s biggest boast is their “Better Technology.” Geographical insight—or “heat maps”—can help you play to your strengths. MVP Mailhouse identifies hotbeds and pinpoints communities that can be drawn into your practice by direct mail, making it easier than ever for you to pursue leads.
  • In fact, tune into this week’s episode to watch Aaron and Glenn walk through the free “Heat Map Analysis” only offered to Nifty Thrifty members.
• There’s no better man to guide you than Aaron. Aaron and his team are super streamlined—they only work with dentists and only do direct mail—and, as Glenn can vouch, they have results to show for it.
• Aaron and his team have been listening to calls for “years and years and years,” and they’ve gained quite a bit of “know-how” in the process. That’s why MVP Mailhouse is happy to introduce its all-new “MVP Call Pro” service for only $199/month. 
• Through this service, Aaron and his team will listen to entire recordings—whether they’re five minutes, 30 minutes, or more than 60 minutes—before breaking them down and grading them. They’ll give you real-time feedback on how your front desk team is performing.
• Learn about:
  • Why is it an optimal time to utilize direct mail?
  • What does the New Year mean for direct mail campaigns?
  • Why was this November the best month Aaron’s company has experienced in its entire history?
  • Why should you not take the DIY approach with direct mailers?
  • Why does design matter when it comes to direct mail? And why is Aaron’s company so great at the design game?
  • What tips does Aaron have to offer for your front desk when it comes to handling phone calls?
  • How has MVP Call Pro helped Aaron’s clients?
  • Why does Aaron offer “expert advice” through his veteran team?
  • And more!
• Aaron wanted to show some love for the Nifty Thrifty community by offering one of his most “aggressive” Nifty deals of all time. So, make sure to check out the Nifty Thrifty deal!
• So, visit our special landing page at www.mvpmailhouse.com/ntd, email Aaron at [email protected], or call him at 801-953-6771. MVP Mailhouse will be glad to help you out!

 

NIFTY DEAL:

 

• MVP Mail: Free heat map, free direct mail proposal, and $500 off your first mailing of 10k with intro 3 mailing order.
• MVP Call Pro: One month FREE Call Pro tracking line for new patient calls. Use on your website, billboard, or any marketing!!