NOTES

Organic traffic is good, but pay to play options drive people to your page

 

Three things he has found to be successful are electric toothbrushes, whitening, and time-limited options such as event tickets

 

Paid ads are better in targeting your ads versus boosting a post

 

You can adjust your ads based on your own influx or patient load

 

If you’re looking to have another company do advertisements for you, a 1:1 ratio of spending on the services to the amount spent on your ads is a minimum

 

Don’t pay for likes and follows because it doesn’t actually give the audience reflected in likes

 

Boosted posts can be beneficial if you do them well to help drive interaction with your office, otherwise it’s really just like playing a slot machine

 

Offers based on seasonal or time-sensitive offers are “tie-downs” while things like whitening and electric toothbrushes are “evergreens” that can be used anytime

 

Facebook and Google ads should be your primary target

 

You aren’t tied to only posting about dentistry, you should be posting about other local businesses or things that you like or recommend, this is to maximize interaction with potential patients

 

While he does some dental marketing, he also is part of a company called Exotic Car Hacks. It teaches how to find a vehicle that reaches the depreciation balance versus value for resale.

CONTACTS

FB Messenger is the easiest way to reach him with future questions, just search for him in the Nifty group.