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Audio
Bio

Aaron is a dental direct mail marketing expert with a very unique background. He grew up milking goats on his family’s small farm, played pro football for 9-years, and for the last 10+ years has pioneered analytics-based dental direct mail.

Aaron founded MVP Mailhouse and has pioneered a technology and analytics-based approach to new patient acquisition via direct mail, and through their proprietary tools, Map IQ, Design Lab, and Call Pro they control for variables, and leverage-proven methods and processes to get predictable results for dental offices.

SHOW NOTES:

 

  • Direct mail might sound ancient or even spam-like to many of us. It makes sense. Ten years ago, dentists were licking envelopes themselves. But data and analytics have entirely changed the game.
  • MVP Mailhouse specializes in direct mail. They believe in “Better Targeting, Better Designs, Better Results.” However, their biggest boast is their “Better Technology.”
  • Geographical insight—or “heat maps”—can help you play to your strengths. MVP Mailhouse identifies hotbeds and pinpoints communities that can be drawn into your practice by direct mail, making it easier than ever for you to pursue leads.
  • Before Aaron R. Boone got into dentistry and became the CEO of MVP Mailhouse, he was once in the NFL.
  • The “MVP” in MVP Mailhouse doesn’t stand for “Most Valuable Player”—it stands for “Most Valuable Practice.”
  • After years of reviewing highlight reels, Aaron has learned the art of studying (and learning from) past errors. That’s why he improves MVP Mailhouse by measuring prior campaigns and improving them based on how well they’ve performed.
  • Glenn Vo sat down to talk with Aaron as a fellow fan of his services. Dr. Vo, like countless other Nifty Thrifty members, has bolstered various marketing campaigns through Aaron’s company.
  • Social media and other more “modern” campaigns might make direct mail seem obsolete. But, the reality is, neglecting direct mail means you’ll neglect an entire audience of prospects.
  • You can’t expand your pool of patients if they exist in the same circle. If you keep sending ads to the same folks on the same channels, you’ll end up losing out with all your eggs in one basket.
  • There’s a number of variables in any marketing campaign, direct mail or not, and the floodgates never automatically open—it’s up to you to lead prospects to your business.
  • Without Aaron, a direct mail campaign might conduct nothing but a reckless blitz with mailers being sent to businesses, not leads.
  • Learn about:
    • What’s the problem with getting “cute” in marketing?
    • What’s the importance of “dialing in” to the neighborhoods of your current patients?
    • How much time can Aaron save you? How much money would that time potentially amount to?
    • How can you identify “fringe” vs. “growth” areas?
    • What’s the best month for a direct-mail response?
    • How timely can MVP Mailhouse be, depending on your needs?
    • And more!

 

NIFTY DEAL:

  • Free Patient Heat Map around your practice + 1,000 FREE postcards including postage (with intro package of 3 mailings of 10k)