Protecting Your Most Valuable Asset –

 

SHOW NOTES:

 

• The “MVP” in MVP Mailhouse doesn’t stand for “Most Valuable Player”—it stands for “Most Valuable Practice.” Specializing in direct mail, MVP believes in “Better Targeting, Better Designs, Better Results.”
• However, their biggest boast is their “Better Technology.” In fact, a prime opportunity to utilize their “Better Technology” was the reason Aaron R. Boone—CEO of MVP Mailhouse—reached out to Dr. Glenn Vo and asked to come on this week’s episode.
• Some of you are familiar with Aaron—perhaps you already recognize him as the guy who once played in the NFL—but Glenn has counted on Aaron to offer top-of-the-line marketing tactics for years and years. The two of them are peas in a pod, going way back to even before he opened shop at MVP Mailhouse.
• That’s why Glenn is a happy client of MVP Mailhouse; he knows that Aaron is the real deal. In fact, MVP Mailhouse’s services have been particularly effective in bolstering Glenn’s recent marketing campaigns, which is why he had so many good things to say about his experiences with Aaron and his team during this week’s episode.
• As a fellow entrepreneur, Aaron knows timing is crucial for any small business marketing efforts. But right now, timing is especially crucial for a small business looking to deploy the technology of “Heat Map Analysis.”
  • Many of us might think of direct mail as antiquated, but data and analytics have entirely changed the game.
  • Geographical insight—or “heat maps”—can help you play to your strengths. MVP Mailhouse identifies hotbeds and pinpoints communities that can be drawn into your practice by direct mail, making it easier than ever for you to pursue leads.
    • In fact, tune into this weeks’ episode to watch Aaron walk through it all!
  • In other words, a big season for direct mail is upon us. It’s a prime opportunity to take advantage of it as a marketing strategy, especially if you haven’t utilized the new technology that deems it a far cry from the “old-school” approach many dentists believe it to be.
  • And there’s no better man to guide you than Aaron. Aaron and his team are super streamlined—they only work with dentists and only do direct mail—and, as Glenn can vouch, they have results to show for it.
  • It makes sense when Aaron is at the helm: after years of reviewing highlight reels, Aaron has learned the art of studying (and learning from) past errors. That’s why he improves MVP Mailhouse by measuring prior campaigns and improving them based on how well they’ve performed.
  • Social media and other more “modern” campaigns might make direct mail seem obsolete. But, the reality is, neglecting direct mail means you’ll neglect an entire audience of prospects.
  • You can’t expand your pool of patients if they exist in the same circle. If you keep sending ads to the same folks on the same channels, you’ll end up losing out with all your eggs in one basket.
  • There are a number of variables in any marketing campaign, direct mail or not, and the floodgates never open on their own—it’s up to you to lead prospects to your business.
  • Without Aaron, a direct mail campaign might conduct nothing but a reckless blitz with mailers being sent to businesses, not leads.
  • Learn about:
    • Why is it an optimal time to utilize direct mail?
    • Why is right now a particularly good opportunity for those who like to be paid in cash?
    • What does the beginning of the year mean for direct mail campaigns?
    • Why (and how) should you get a good sense of what your “current patient base” looks like, according to Aaron?
    • Why does Glenn compare Aaron’s marketing tactics to the movie Inception?
    • What does Aaron have to say about what’s happening to the paper industry right now, and why does he foresee tons of small stores closing in that sector?
    • Why does Aaron think practice owners abide by a “cookie-cutter” marketing approach that proves ineffective?
    • Why does Aaron think it’s important to play upon the uniqueness of your practice?
    • What’s the problem with getting “cute” in marketing?
    • What’s the importance of “dialing in” to the neighborhoods of your current patients?
    • How much time can Aaron save you? How much money would that time potentially amount to?
    • How can you identify “fringe” vs. “growth” areas?
    • What’s the best month for a direct-mail response?
    • How timely can MVP Mailhouse be, depending on your needs?
    • Why the heck does Aaron not believe in sending mailers to your patients? Why does this blow Glenn’s mind?
    • How does decision-making in the marketing process compare to a game of football? Why does it put you in a dangerous position where you’re playing with your money, in Aaron’s opinion? More importantly, what does he think you ought to do about it?
    • And more!
  • Remember to tune in if you want to watch Aaron’s screen share presentation: Aaron provides us with some awesome business insight as he conducts a thorough tour of MVP’s “Better Technology;” showcasing software; he discusses its current (and upcoming) capabilities, what to look for in a marketing campaign, and more.

 

NIFTY DEAL:

• Landing page here. Free heat map, free proposal, $500 off your first mailing on 10k order etc.