“Toto, I have a feeling we’re not in Kansas anymore.” That wouldn’t be too inaccurate to describe a dentist who practiced just a few decades ago when he/she sees how dental practices are run now. It is truly a different landscape! Dentists have been trained to know...
There has been a push recently for “niche” marketing. It is a concept that makes sense and once you understand and really buy into it, it can bring dramatic results to your marketing efforts. The idea is for you to market to a certain area or field that you...
Do you have effective systems in place to ensure your dental practice runs like clockwork? I know it can be intimidating and costly to review your systems, but systems are the foundation of an awesome dental practice. From finance systems to how your team follows...
