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The Pick Group

The Pick Group

“Toto, I have a feeling we’re not in Kansas anymore.”

That wouldn’t be too inaccurate to describe a dentist who practiced just a few decades ago when he/she sees how dental practices are run now. It is truly a different landscape!

Dentists have been trained to know how to fix broken teeth, pull teeth, and create beautiful smiles but we were never trained to view and run a practice like a business. When I was in dental school, we did not have many classes on the business of dentistry or how to run a practice. It was just a topic that was never a priority as it was assumed that once you get your DDS/DMD and put that on a sign on Main Street in Mulberry USA and the patients will naturally flow through the doors.

Not anymore. The landscape for dentistry has changed so much in the past decade. Even with some dental schools closing in the past decade or so, many urban areas are inundated with dentists. When I go back to my hometown of Houston, there are areas where I see at least 10 dental offices within a 3 mile radius! It is tough. How do you differentiate yourself from the dentist down the street, up the street, or the street over?

It is a much more competitive climate and then when you add in DSO’s with their extensive financial resources, you can see how it is harder to be a successful sole practitioner.

So what do you do?

Start looking at your practice as a business and run it like a business. Many dentists believe we are in the healing arts and we should focus on that only. Yes, we do care for our patients oral health but we must also realize that we are running a business and apply sound business management practices in order to thrive. 

I had a chance to talk to Dr. Robert Pick of the Pick Group recently and was amazed at the enthusiasm he has for dentistry and for helping dentists turn their good practices into great practices!

Dr. Pick has been involved with dentistry for decades and along the way, has learned from all the greats of this industry. Over time, he has put together a great program that incorporates Fortune 500 management practices and applies it to dental practices.

Take for example Apple. What have they done where they can charge significantly more for their products and yet have such a loyal following? They have differentiated themselves from Samsung, LG, or numerous other manufacturers. They have created a brand that attracts people who become loyal customers. To succeed, you have to look at running a practice the same way. What are you going to do to make your practice stand out?

Are you ready to take your practice to the next level? Then you’ve got to listen in on my chat with Dr. Pick because he will get you as enthused as he is about the potential of any practice!


Find out about:

  • Understanding that a dental practice is a business
  • Being a purple cow and Purple Cow Wows
  • Importance of understanding your patient
  • What are you doing to set yourself apart
  • Importance of creating a mission and value statement
  • Importance of your staff in achieving a “wow” experience

The Pick Group

Now…what about that awesome Nifty Thrifty Deal?

  • 50% off  four (4) 30 minute phone consults
  • Regular price is $1100
  • Nifty Thrify deal is $550

To get this deal, contact the Pick Group and mention “Nifty Thrifty.”

Visit the Pick Group here.   


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B. Vo, DDS
Author: B. Vo, DDS