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What is page speed and why does it matter?

What is page speed and why does it matter?

 

If time is money, page speed is the currency of high-value websites. Page speed is a measurement of how fast it takes your site to load. It is important because it provides a better experience for the user. In essence, the faster information loads, the more inclined the user will be to linger on your page, maximizing their encounter, and improving your business exposure. Your site, including its esthetics AND page speed, is the first representation of your business, and first impression counts. 

As many as 79% of internet users report negative web page performance affects their decision to do business with that site again. People expect a page to load in 2 seconds or less. More than 40% of people will give up if a site takes more than 3 seconds to load. Studies show as much as $3 billion per year is lost due to consumers abandoning their carts due to slow page speed. 

We all desire information, and our current society demands it instantly. An improvement of 0.1 second can have a significant impact on conversions. In fact, studies show if a page takes longer than 3 seconds to load, more than 25% of users will immediately navigate toward a different search. Google has built its credibility on the user experience and web load speed is a ranking factor regardless if it’s on a desktop or mobile device. User conduct sends messages to Google which affects your ranking, indicating page speed does more than affect your immediate bottom line; it affects SEO ranking through poor user experience indicators. 

A dazzling website is pointless if it doesn’t load quickly. It is equivalent to a beautifully designed race car whose speed averages around 55 miles per hour. What sets it apart from a standard vehicle? There is nothing unique about it; in fact 55 miles per hour is quite slow compared to current standards. Modern vehicles are all about performance. Web Design and Google share this characteristic.  

The greatest contributors to slow load speed are inadequate servers, and poor website optimization. Determining the actual culprit can be challenging. However, Google has provided great tools such as Google’s Page Speed Insights . When evaluating the factors that contribute to high-ranking SEO, do not neglect evaluating page speed and site efficiency. Work with a marketing company that has mastered creating beautifully designed sites that load quickly, placing you in the desired top-ranking Google search positions. Your marketing team should be skilled in helping determine whether your site is lagging in load time, resulting in user disinterest and lack of conversion.

Maximize your marketing dollars by investing in marketing that truly works for you, because if time is money, then every moment is valuable.  

 

 

 

Stephanie Baker Rdh BsHer clinical and support team experiences are the inspiration for her writing and the motivation for coaching clients to success. She is a regular contributor to various publications within dentistry and beyond. In addition to feeding the homeless, starting a non-profit, and being involved in her church and other community organizations, she sings professionally and enjoys several creative outlets. She resides in Florida where she enjoys the company of her husband, three children, and four beautiful grandchildren.

 

Stephanie Baker
Author: Stephanie Baker

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